American Equity

American Equity Updates Fixed Index Annuity Line-up

The AssetShield fixed index annuity, American Equity Investment Life Insurance Company’s headlining accumulation product, is about to get a facelift. According to a recent press release, the leading underwriter of fixed index annuities plans to offer more multi-asset index options as well as an option to purchase a higher rate on crediting strategies for additional growth potential. The 5, 7, and 10-year annuity product line aims to give clients a guaranteed income with safe asset growth... Read More

New Fixed Index Annuity Series from American Equity

Last week, American Equity Investment Life Insurance Company announced the launch of a new fixed index annuity series, the Income Shield series. The new products offer contract owners a variety of guaranteed income options in addition to the ability to secure a lifelong revenue stream, according to a recent press release. American Equity is one of the leading underwriter of index and fixed rate annuities.“Our new IncomeShield series provides the guaranteed protection and income options... Read More

New Fee-Based FIA from American Equity

One of the nation’s leading sellers of  fixed indexed annuities, American Equity Investment Life Holding Co., has recently announced a new guaranteed lifetime income-focused fixed indexed annuity (FIA) with fee options. According to an article from InsuranceNewsNet, the FIA will be launched next month and will be sold only through independent marketing organizations and independent agents. Sales will be commission based with fee options applying to the guaranteed lifetime income rider.... Read More

American Equity Not Giving Up on IMOs for FIA Sales

This morning, the president of American Equity Investment Life Insurance Co. stated that the company will not steer sales away from the independent agent channel amidst a drop in fixed indexed annuity (FIA) sales. According to a recent InsuranceNewsNet article, FIA sales at the company fell to $5.7 billion in 2016, 16% less than the previous year, but executives were quick to blame competition from Security Benefit Life and Athene USA. Industry tracker LIMRA Secure Retirement Institute reported... Read More

New Fixed Annuity Series from American Equity

One of the leading issuers of fixed index annuities has just announced a new product to their already competitive portfolio. According to a recent Yahoo!Finance article, American Equity Investment Life Insurance Company is offering the new RateShield fixed annuity series, which guarantees growth at a set interest rate to provide income in retirement. All of the new products are available with an optional lifetime income rider, the IncomeShield, which provides a lifelong revenue source to the... Read More

Variable Annuity Decline Shuffles Annuity Sales Leaders

The LIMRA Secure Retirement Institute just published their quarterly annuity sales report detailing the "Top 10 annuity sales leaders" from the first quarter. In an article for LifeHealthPro, Kristen Beckman listed the top sellers and discussed the big power shift between fixed and variable annuities. Their data includes information from 64 companies who make up 96% of all annuity sales. Total annuity sales were $59 billion in the first quarter. Fixed annuity sales of $32.3 billion were higher... Read More

Distribution Channels for Fixed Indexed Annuity Sales Changing After DOL Rule

The majority of fixed indexed annuity products are sold through independent insurance agents. But after the final DOL fiduciary rule was announce on April 6, it's much less desirable for insurance companies to sell these annuities through independent agents. The insurance companies will be held liable for the BICE requirements because the independent marketing organizations that represent agents aren't considered financial institutions that can take on the liability. Banks and independent... Read More

Advisors Must Know This List About Indexed Annuities Before Recommending

All of the recent fixed indexed annuity news has been in regards to the product's inclusion in the DOL fiduciary rule. Now that we've all adjusted to the surprise of indexed annuities being lumped with variable annuities under the BICE requirements, it's time to determine what changes need to be made in the buying and selling of fixed indexed annuities going forward. Investment News' Greg Iacurci wrote about "How to sell fixed indexed annuities in a DOL fiduciary environment" in an article... Read More

Many New Players in the Fixed Indexed Annuity Game

Before the final DOL ruling which included indexed annuities in the BICE rule requirements, indexed annuity products were the hottest news in the annuity industry. Sales skyrocketed in 2015 and many companies who weren't big players in the industry before came onto the scene strong. Insurance News Net's Cyril Tuohy wrote about the top selling companies and channels in the article "Crashing The FIA Party: Not Just The Top Companies Driving Growth." It remains to be seen what will happen in the... Read More

Indexed Annuity Sales Winners and Losers

2015 was a record breaking sales year for fixed indexed annuity products, especially in the fourth quarter. Nationwide Financial and AIG had the largest gains last year in indexed annuity sales. Investment News' Greg Iacurci summarized last years winners and losers in the article "Nationwide, AIG see huge gains in fixed indexed annuity sales; Allianz and Security Benefit flounder." 2015's record sales hit $54.5 billion, partly because of continued low interest rates, market volatility, and... Read More

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