John Hancock Variable Annuities has a new marketing campaign called ‘Retirement Talk,’ according to a company press release. The program hopes to connect advisers and clients to talk about important retirement issues. Investors who want to make sure they have the best security in their retirement portfolio will appreciate this easy way to connect with their advisers whether they want to discuss fixed annuity rates or some other retirement product. ‘Retirement Talk’ is available online in video or CD form and is aimed at educating clients on annuities and the importance of their guaranteed lifetime income options.
Many investors ignore annuities because they think the product is too complex and would not be valuable to them. ‘Retirement Talk’ simplifies variable annuities and fixed annuities by using clear terms that investors not only understand, but to which they relate. John Hancock believes that this straightforward program will help advisers get more business as clients realize the importance of guaranteed income in retirement. ‘Retirement Talk’ also offers advisers a simplified administrative process so those who may have avoided selling annuities now have more support. Authorized advisers can offer the program to their clients and it can be found on John Hancock’s website.