Sun Life Leaves Annuity Business Despite Award
Tuesday, December 13th, 2011Even after being named one of the best annuity service companies, Sun Life Financial will no longer sell new annuities in the U.S. According to The Boston Globe’s “Annuities a cloud over Sun Life,” Steven Syre says that the Canadian insurance company will also be getting rid of 800 jobs. Around half of the jobs lost will be in the New England area. Some employees will remain to offer service to all of the Sun Life clients who already hold annuities and life insurance policies with the company. They will continue to sell insurance policies as well.
It hasn’t even been two years since Sun Life put out a massive marketing campaign to increase their name recognition in the U.S., so leaving the annuity market is a huge disappointment to the company. They spent $37.5 million to have their name on the Miami Dolphins football stadium for five years. But with low interest rates and crazy volatile markets, variable annuities have been a thorn in many insurance companies’ sides recently. They offer great guarantees to the annuity purchaser, but the guarantees have hurt insurers’ bottom line.
After Sun Life’s stock went down 40%, they made the decision that exiting the annuity business in the U.S. would be in the company’s best interest. They chose to exit a market that is riskier and more volatile for insurers because it takes the risk away from investors. Manulife, John Hancock’s parent company, also ran into troubles with its U.S. annuity business. They have lessened the distribution of the products that helped cause them a $1.3 billion third quarter loss. Let’s hope that as the markets improve, so too will the annuity choices of these insurers.
Written by Rachel Summit
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